Client: Riot Games
Year: 2020
In addition to creating the official logo animation for the game’s title announcement, Riot partnered with Worship to develop a design system of key art posters and a series of motion vignettes called Golden Moments to build hype ahead of the June 2020 release of the game. We created bespoke typography based on each Agent’s special abilities, along with wildposting-style marketing materials.
– Art Direction
Valorant Episode I: IGNITIONWe created graphic guidelines, key art posters, typographical illustrations, motion toolkits and a series of social videos to introduce each new agent featured in the game. The designs were developed as editable toolkits that were sent across the world to regional teams, each deploying the same visuals in their own country. The system was released in 17 languages including Korean, Russian, Chinese, Arabic, English and more.
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– Hero Logo: signature animation for all Valorant video content.
– Key Art
– Single poster series. (3 of 12)
– Key Art
– Wildposting poster series. (3 of 12)
– Social: ‘Golden moments’
-Agent reveal videos (12). Each video features endtags in the language of each characters country of origin. (gameplay shortened)
– Viper: U.S.A.
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– Jett: Korea
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– Sova: Russia
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– Raze: Brazil
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– Sage: China
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